Six things to know about promoting flu vaccinations
The TGA has updated its advertising guidelines for flu and other vaccination services.
The updates follows numerous requests from pharmacists and GPs wanting to know what they can say when they advertise their immunisation services.
Here are six things to know:
- Ads can’t identify the vaccine or suggest the vaccine a pharmacy uses is superior to another brand. Equally, ads can’t trivialise or conflict with public health policies.
- Price comparisons with other services are not allowed. Pharmacies must avoid promoting therapeutic benefits not