A smelly debate

Department stores are struggling to compete with discount pharmacies such as Chemist Warehouse on prices for some big name perfumes.

An analysis of perfume prices by Euromonitor International revealed discount chemists and online retailers are selling some of the latest and most expensive new fragrances at 70% the cost of the department stores.

Chemist Warehouse are selling a 100ml bottle of Calvin Kelin Euphoria Eau de Parfum for $38.99 while the RRP is at $120, according to News Corp.

Scents from premium brands like Yves Saint Laurent, Dolce and Gabbana, Marc Jacobs, Tom Ford and Giorgio

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