Survival of independents possible with market knowledge

Smaller independent community pharmacies must choose, and adhere to, innovative differentiation strategies if they are to survive, pharmacy and business academics believe.

Writing in the journal, Research in Social and Administrative Pharmacy, University of Queensland pharmacy academics, Lisa Nissen and Judith Singleton (the latter also a member of the Griffith Business School), argue that Australian pharmacy is operating in a hypercompetitive market, with extremely intense rivalry among competitors.