Swisse's controversial ads to continue

Major vitamins firm Swisse has won a Federal Court battle to continue its controversial advertising campaign which claims its products have scientifically proven results.

In March the company was asked to withdraw television ads about 11 of its supplements featuring product endorsements from celebrities such as singer Marcia Hines and cricketer Ricky Ponting.

The Complaints Resolution Panel, which regulates therapeutic goods advertising, told Swisse to cease claiming the products were "clinically proven",

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