Teams urged to ditch sports drink sponsors

Sporting bodies should ditch the sponsorship of nutritional supplements and sports drinks because they could be lending “unwarranted credibility” to unproven products, say leading public health practitioners.

Writing in the Journal of Medical Ethics, Dr Simon Outram and Dr Bob Stewart of Melbourne’s Institute of Sport, Exercise and Active Living argue such sponsorship could mislead the public into thinking these products are beneficial for health and sporting prowess.