Tobacco giant accused of 'hypocrisy' over quit smoking campaign
Tobacco giant Philip Morris is under fire from health campaigners over its anti-smoking campaign, which urges people to quit the habit.
The global cigarette company has taken out a four-page newspaper advertisement in the UK; wrapped around the Daily Mirror that encourage smokers to give up as part of its 'Hold My Light' campaign.
The move has been dismissed as a PR stunt and a display of “staggering hypocrisy” by anti-smoking tobacco groups.
"This is staggering hypocrisy from a tobacco company to promote its own smoking-cessation products in the UK while continuing to promote tobacco cigarettes across the world," Cancer Research UK’s tobacco policy manager George Butterworth said in a widely reported statement.
"The best way Philip Morris could help people to stop smoking is to stop making cigarettes."
The 'Hold My Light' campaign features a