Tuesday soapbox

Social media is an important aspect of modern society, and at this point, is an every-day part of the lives of your patients and customers. Utilising social media for your business is a great way to engage with your patients, but just like any other form of publicity, there are pitfalls.

Social media is a term that refers to websites that have content generated by the users of the website, as opposed to content generated by employees of the website.

The most relevant examples are Facebook, YouTube, Instagram, LinkedIn, and Twitter. New examples will rise and fall over time, but the common factor is the ability of users to reach the