Vitamins firm told to pull 'misleading' ads

A major vitamins company that advertises it is "so confident their vitamins work they have had them independently tested" has been sanctioned for its misleading use of evidence.

Swisse Vitamins has been ordered to withdraw television advertisements about eleven of its products and cease claiming they are "clinically proven", "independently tested" or have "proven results".

In making the decision, the Complaints Resolution Panel