Is this the way to increase vaccination uptake?
Behavioural strategies are better than persuasion when it comes to promoting vaccination, according to a review of the evidence.
It confirms that trying to change perceptions and attitudes is often futile and a better strategy is to focus on changing people’s behaviour.
Reminders, nudges and removing as many barriers as possible is what is most effective, says co-author Julie Leask, an associate professor and principal research fellow in the School of Public Health at the University of Sydney.
The percentage of people who