Is this the way to increase vaccination uptake?

There's no real need to change how people think, only how they behave

Behavioural strategies are better than persuasion when it comes to promoting vaccination, according to a review of the evidence.

good news for kids

It confirms that trying to change perceptions and attitudes is often futile and a better strategy is to focus on changing people’s behaviour.

Reminders, nudges and removing as many barriers as possible is what is most effective, says co-author Associate Professor Julie Leask, principal research fellow in the school of public health at the University of Sydney.

The percentage of people who actively refuse all