Which pharma ads need tighter regulation
Australia’s policy not to allow direct-to-consumer advertising of prescription drugs appears to be working if the US experience is anything to go by.
A study published in The Annals of Family Medicine has found these ads, which are legal in the US, are becoming more "extreme" and "problematic" with an emphasis on drug benefits rather than consumer education.
Also, the ads rarely promote adverse effects, say the authors who monitored the networks ABC, NBC, CBS and FOX during primetime hours for 13 weeks.
The networks aired 61 different drug commercials