Why placebo should be routine in clinical practice
So mighty is the placebo effect that it may become unethical for doctors not to harness it, says a Sydney pain management specialist.
Associate Professor Damien Finniss says the power comes from the therapeutic ritual of a doctor-patient interaction.
“Powerful biological processes can take place during this ritual, provided the patient believes they will benefit from a treatment and trusts the clinician providing it.
“Placebos traditionally had a bad image, and were associated with deceit and non-treatment. However, it might soon be considered unethical for