Why placebo should be routine in clinical practice

It may soon be considered unethical not to harness its power

So mighty is the placebo effect that it may become unethical for doctors not to harness it, says a Sydney pain management specialist.

placebo pills

Associate Professor Damien Finniss says the power comes from the therapeutic ritual of a doctor-patient interaction.

“Powerful biological processes can take place during this ritual, provided the patient believes they will benefit from a treatment and trusts the clinician providing it.

“Placebos traditionally had a bad image, and were associated with deceit and non-treatment. However, it might soon be considered unethical for

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