Why telling people they could get sick in future won’t get them to be healthy now

Everyone knows smoking, consuming too much sugar and drinking too much alcohol will harm our long-term health – but many of us do these things anyway. Why?

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Of course, we may simply decide not to worry about the negative consequences and engage in these activities because they give us pleasure. But sometimes we do care about the potential outcomes enough to want to stop indulging, and still find it hard to do so. Why do so many of us struggle to forgo the extra cookie even after we’ve decided to go on a diet?

People tend to value potential future rewards less than

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