Are the days of the cowboy drug rep over?

Despite lingering GP cynicism, the days of cowboy drug reps may be fading, writes Neil Bramwell.

PHARMA sales rep Cameron McCulloch has seen the good, the bad and the ugly in the relationship between his colleagues and GPs.

The good: “This comes from having the confidence you are selling something at the cutting edge and something you believe in. The minute GPs realise you know your stuff and will go the extra mile, you can even get into the surgeries that ban reps.”