Be more Obi-Wan Kenobi, less Luke Skywalker

We're the guide, helping our patients in their pursuit of health

The family doctor used to be almost the only source of medical information patients had access to.

Obi Wan and Luke

Now, few people need us to bring them the latest news. It’s there for everyone to see. There’s even too much of it.

Today, our role is to help make sense of it all. In order to do that, we must possess and project authority, but we have no reason to put ourselves on any kind of pedestal.

In our culture, evidenced by the stories we read, the movies we watch and many of the ways we interact with the world, people see themselves as