Corporate life

The 7.30 Thursday evening slot on Channel 7 may have been one to avoid for GPs in recent weeks. Geoffrey Edelsten has rarely made comfortable viewing for members of his former profession.

Brynne: My Bedazzled Life, the ‘reality’ show that tracks the surreal lives of Edelsten and his new bride, does provide insight into the vast financial rewards on offer for medical entrepreneurs, including the owners of corporate GP practices.

Ever since Edelsten set up the first bulk-billing practices in the 1980s, complete with chandeliers and grand

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