Curb alcohol industry lure: AMA

AMA president Dr Steve Hambleton said self-regulation by the industry had failed and called for a federal inquiry into the issue which he hoped would lead to tougher more enforceable laws.

“It is time for a proper inquiry into alcohol marketing and regulation which exposes the failure of the current regime and proposes realistic and enforceable government sanctions,” Dr Hambleton said.

“Young people are starting to drink at an earlier age, and most drink in ways that put their health at risk.

“But the current voluntary industry-administered approach to marketing regulation has failed to stem the growth and impact of alcohol marketing in Australia.”

The association’s latest push for reforms around alcohol marketing in order to safeguard public health has been backed by UK based public health advocate Professor Sir Ian Gilmore.

Professor Gilmore said efforts in both countries to reform had