How the tabloids made 'secondary use of data' sexy


The concept of ‘secondary use of data’ does not sound like a salacious topic for tabloid journalism.

But a few years ago, it was all over the front pages of the UK’s notorious Daily Mail and other papers.

“NHS plans to harvest patient details” and “details being shared despite patients asking for them to be kept secret” were just a few of the headlines and teasers.

Secondary use of data refers to using millions of patient records to explore public health trends — in theory, without exposing any individual