Imagine you are treating that VIP celebrity

'Every single encounter we have is something the patient will acutely remember'

A few weeks ago, I was giving a day-long seminar on improving communication skills, optimising the patient experience, and how this is all ultimately linked to better proven outcomes.


Part of the day involved doing role plays, playing the part of doctors and patients in various difficult hypothetical scenarios.

My experience of this type of group exercise is that all clinicians usually really enjoy it, when it’s done in a relaxed and informal environment, and are very interested to hear feedback on their performance (better still, video