Junk food advertising regulation a step closer, paper suggests

A RECENTLY released parliamentary paper has suggested government regulation of junk food advertising that targets children may soon become a reality.

The paper indicates the move away from industry self-regulation might take place “as a result of... growing public demand for intervention and a shift in health policy more towards preventive health than has been emphasised in the past”.

The paper comes amid fresh calls for government regulation of junk food advertising following the release of a report examining advertisements for junk food being aired during children’s television programs.

The report released last week by the Australian Food and Grocery Council was criticised by the Obesity Policy Coalition, which said it under-represented actual levels of advertising to children.