Kardashian weight loss promotion condemned

A Westfield centre in Victoria ran a competition last week publicising a visit from the reality TV star, who promotes QuickTrim, in which customers who bought the product would meet her and be photographed.

Kardashian and two sisters are being sued in the US by QuickTrim customers alleging “unsubstantiated, false and misleading claims” about the product’s efficacy.

AMA Council of General Practice chair Dr Brian Morton called on big companies to “recognise that health shouldn’t be trivialised and they do have an active part to play

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