Medical board bows to pressure on social media rules

Two months after the Guidelines for advertising regulated health services were first released, they have been updated to clarify that doctors “are not responsible for removing, or trying to have removed, unsolicited testimonials published on a website or in social media over which they do not have control”. 

In a statement issued on Tuesday, the national boards said they had acted on feedback received about the guidelines, which were first released in March.

“Much of the feedback that was received was about the ban on using testimonials in advertising a regulated health service.” 

The boards said the update comes into effect today and no further requirements had been added to the previous version of the guidelines. 

The original version came into force in March and