‘Not just a GP’: New College publicity drive borrows from viral hit

THE RACGP is drawing on a grassroots social media hit for inspiration as it launches its latest national publicity campaign.

A slew of new TV, online and display ads and materials will roll out from Sunday with the tagline: I’m not just a GP. I’m your specialist in life.

The campaign tagline #justaGP caught fire on Facebook and Twitter in September as GPs vented their frustration with an