Pharmacists’ bitter pill

IT WAS the “Coke and fries” comment that signalled the death knell for a controversial deal between vitamin company Blackmores and the Pharmacy Guild.

The scheme involved providing prompts for pharmacists to recommend Blackmores products to patients when they bought certain prescription medicines.

There was resounding outrage from medical and consumer groups when Blackmores chief executive Christine Holgate referred to the deal as a “new and important revenue stream” and

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