Scrap the Cap wins national award
The awards, held last night in Canberra and organised by public and government relations conference company Frocomm, recognise excellence in government relations campaigns.
Scrap the Cap took out the award for best government relations campaign: digital and new media.
The campaign was launched earlier this year following the then Labor government’s decision to place a $2000 cap on tax deductible self-education expenses — a budget measure that had been forecast to save about $514 million over four years.
An initiative of umbrella doctors’ body United General Practice Australia – devised, constructed and managed by General Practice Registrars Australia (GPRA) – the campaign quickly grew from an online petition and website opposing the measure.
Within a matter of weeks a host of representative and lobby groups from across a range of professional industries forged the Scrap the Cap Alliance which was soon able to