Social media warning for pharma companies

Amid five complaints brought against MSD – by rival Bayer – regarding its marketing of oral contraceptive product Zoely, the committee was asked to consider whether a video posted on YouTube for educational purposes had breached the code.

In its complaint, Bayer claimed the suggested links appearing alongside the MSD video featured content that constituted promotion of a prescription drug to the general public and as such constituted a breach of the MA code of conduct.