Sticks and stones may break bones, but words can cause permanent damage

Relentless and undermining comments create a miserable and toxic place that is neither suitable for patients nor doctors

“Unsee this” invites the roadside ad. It’s an ad for an ad, or at least an ad for advertising space.


It touches at least a half truth, which is pretty good going for any advertisement. We struggle to unsee stuff.

We may pride ourselves on our intellectual rigour and how we are unmoved by the enticing traps laid by advertisers, but we delude ourselves.

Heavily promoted anything — from inducements offering “Longer Lasting Sex” to the latest pill for NIDDM — sell. Advertisers know this.

How about “Unhear this”. That’s