Tobacco package battle heats up

THE tobacco industry is fighting not only to prevent the endgame of marketing in Australia but also the global precedent that would be set by plain cigarette packaging, a leading public health researcher says.

Professor Simon Chapman, from the University of Sydney’s School of Public Health, said he remained confident the Federal Government would succeed in its plan to mandate plain and drab green packaging for all tobacco products.

This was despite a fresh campaign by British American Tobacco Australia (BATA), and an apparent wavering in the Coalition’s earlier bipartisan support.

“I think it is assured and I think we can look forward to Australia doing a victory lap, being the first nation to see this happen,” Professor Chapman told MO.

“The industry is terrified about this because there is a lot of precedence for domino movements in international tobacco control. Take, for example, graphic warnings