What’s in a name? A favourable future

The research included five studies drawing on the “name-pronunciation effect”: the fact that easy to pronounce names and their bearers are judged more positively by people than those with difficult to pronounce names.

Lead author, experimental social psychologist Dr Simon Laham from the University of Melbourne, said subtle biases we are unaware of affect our decisions and choices.

“Research findings revealed that the effect is not due merely to the length of a name or how foreign-sounding or unusual it is, but rather