The 4 types of vaccine refusers, and how to sway them

VACCINE refusers tend to fall into one of four categories, researchers say in a new literature review.

They say there are four basic reasons patients are non-vaccinators and different strategies are needed to sway them.

1. Complacency - people who don’t care about vaccination

How to sway them?

  • Informational interventions that appeal to social motives, raise risk perceptions, foster vaccine acceptance;
  • Debunking vaccination myths;
  • Structural interventions such as incentives, mandatory/compulsory vaccination;