Australia turning the corner in skin cancer
Skin cancer is falling among younger Australians as the country reaps the long-term rewards of sun safety.
Study results released on Thursday show the first generation to grow up with the slip-slop-slap message has benefited from the campaign.
"Finally, the sun-safe message is having results," says Professor David Whiteman, leader of a team that has reviewed millions of Medicare records from 2000 till 2010.
Recent surveys have reflected an improvement, but this is the first hard evidence, he says.