Electronic cigarettes now flavour of the month

IN A trawl of the internet, US researchers found that as of January 2014 there were 466 brands, each with its own website, and 7764 different flavours.

The most popular flavour category is fruit, followed by dessert/chocolate, alcohol/drinks or snacks/meals, the study showed.

The authors also noted a shift in e-cigarette marketing.

Older brands were more likely to claim that e-cigarettes were healthier or cheaper than tobacco.

“It seems that new brands don’t want to be compared with cigarettes, which are associated with the image of cancer,” the lead author said.