Five ways to boost vaccination

ATTEMPTS to boost childhood vaccination levels might be more successful if they are based on leveraging “how people actually think, rather than on how they ought to think”,  commentators say in a Viewpoint article in JAMA Pediatrics.

Rather than focusing on rational ‘education’ of parents, it might be more productive to appeal to their emotions, employing behavioural principles, they write.

They suggest:

  1. Make the dangers of infectious disease more visible with stories

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