'Kidney attack' rebranding to compare with heart attacks

"Kidney attack" and "renal angina" are being added to the medical lexicon, under a drive to have the conditions taken as seriously as heart disease.

Acute kidney injury has among the highest mortality rates of any medical condition, yet suffers an image problem that can lead to therapeutic nihilism, said Associate Professor Martin Gallagher, of the George Institute for Global Health in Sydney.

"It's about trying to help people understand that it's a short-term, acute insult, a bit like heart attack and stroke. It comes on unexpectedly and can knock people and make them unwell very quickly," he said.

"The most common term used in clinical practice is still acute kidney injury, but when dealing with a general audience I think kidney attack has got some merit as a term. It's a bit more digestible, relates to