Kids' exposure to alcohol advertising flouts guidelines

The researchers say children and adults are regularly exposed to ads depicting alcohol consumption as fun, social and inexpensive, reinforcing cultural norms that prevent many Australians from meeting current intake guidelines.

Their study found that some 2810 alcohol advertisements aired over two months in five major Australian cities, including initial and repeat screenings.

This figure represented 9.4% of all beverage advertisements and 2.9% of all food and beverage advertisements, averaging out to 562 alcohol advertisements per city, with the most in Sydney.

Ad placement expenditure totalled $15.8