Major anti-smoking push pays off, claims CDC

The multimedia campaign, with associated telephone and online quit resources, cost US$54 million ($58m) and was considered cost-effective, adding “over a third of a million years of life to the US population”, lead researcher Dr Tim McAfee said.

Dr McAfree, director of the US Centers for Disease Control and Prevention unit on smoking and health, said about 220,000 quitters remained abstinent at the end of the campaign, which ran between March and June last year.

The campaign reached about 80% of US smokers and sparked a 12% increase in