Melanoma rate falls among sun smart generation

It shows the effectiveness of the sun safety messages, says research leader Professor Adele Green.

"It's been one of the most successful cancer prevention campaigns," says Professor Green, whose team reviewed melanoma cases among 15- to 24-year-olds in Queensland from 1982 to 2010.

The results would be similar for the rest of Australia, says Professor Green, who has spent more than three decades studying skin cancer at the QIMR Berghofer Medical Research Institute in Queensland.

"These are the young people who have been exposed to the sun safe message and early detection programs since birth."

Despite the fall, Queensland still has the highest rate of melanoma in the world.

Professor Green is an early pioneer of sun safety research and in 2013 was named the most influential woman in Australia by Westpac and the Financial Review Group.

She is also the 2013 Queensland Australian of the Year and is honoured in a display