Multinational peddlers of junk food turn to asia

THE first data on advertising of junk food and drink on Malaysia’s ethnic-specific TV channels watched by children found the rate also doubled during school holidays, raising concerns about the developing obesogenic environment in Asia, researchers said.

Channels appealing to Indian children tended to have fewer non-core food ads than Malay and Chinese channels, the study found.

“The majority of sugary drinks were advertised by multinational companies and this observation warrants regulatory attention,” the authors, from the National

Latest

Trending