Music sweetens alcohol notes
15th December 2011
By Staff writer
It also can make it more difficult for drinkers to judge how much they are consuming, according to UK-based research.
The University of Portsmouth study involved 80 regular drinkers aged 18–28 who had to rate a selection of drinks varying in alcohol content for their strength, sweetness and bitterness.
Participants were given one of four different levels of distraction, from no distraction to loud club-type music playing at the same time as reading a news report.
"Sweetness perception of alcohol was significantly higher in the music [alone] compared to control and other distracting conditions, which is