One in five women want genital surgery: study
The study found women who had greater exposure to images of female genitals were more likely to consider having 'designer vagina' surgery.
Researchers at the school of psychology at Flinders University, in South Australia, surveyed 351 women aged between 18 and 69 and found 17% were interested in having labiaplasty.
They found 13% of women had received negative comments from romantic partners about the appearance of their genitals.
And 19% of women had discussed genital appearance with friends.
The findings will be presented at a conference in Bristol, England on Wednesday.
"Our study is the first to systematically examine the role of the media, romantic partners and friends on women's consideration of labiaplasty," said Gemma Sharp, who conducted the study.
"Our findings suggest a worrying trend of women becoming dissatisfied with the appearance of their genitals.
"We think that if women and their