Pro-smoking apps contravene WHO ban

Sydney University researchers found 107 pro-smoking apps, 65 from the Apple App Store and 42 from Android Market.

Apps considered ‘pro-smoking’ had content which explicitly provided information about brands of tobacco, where to buy tobacco products or images of tobacco brands or cigarettes.

As of February 2012, an average of 11 million of these apps were downloaded from retail categories including Entertainment, Health and Fitness, Games and Lifestyle.

The high quality of graphics and availability of apps in Games or Entertainment sections could easily attract teens and children, the authors wrote in Tobacco Control.

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