Taxes and ad bans not seen as solution to problem drinking

In a study examining reaction to news stories about alcohol pricing, researchers from the University of Sydney’s School of Public Health found participants saw the 2008 alcopops tax as a failure, despite data showing it produced net reductions in alcohol consumption.

Young people did not identify with news portrayals of their peers, and parents thought media emphasis on binge drinking meant young people were not getting an appreciation of the long-term health effects of alcohol.

PLoS One 2013; online 5 June