Type ‘superfoods' into Google and literally millions of sites spring up.
They spruik the benefits of foods as diverse as dark chocolate, green tea, salmon, coconut oil, spirulina, yoghurt, blueberries, cranberries, and a variety of fruits and grains from South America (currently, the flavour of the month).
Although the related health claims range from the specific, like lowering cholesterol, to the more general, like increasing vitality, can any of them truly claim the title of being a superfood?
Let's take a closer look at the claims made in marketing and the main contenders for the grand title of superfood.
Since January 2013, health claims have been permitted to be included on foods labels and in advertising, although any food manufacturers wanting to make a health claim must meet a number of conditions set out under the Australia New