New breed of practice manager

When Helen Siegertsz joined the Flagstaff Hill Medical Centre (FHMC) four years ago, she arrived at a practice of just eight staff, including four GPs and a registrar.

The transformation of the practice’s business structure and marketing approach, which she told MO was a team effort, has resulted in the expansion to a nine-GP practice, with a staff of around 23 people offering allied healthcare services.

With the practice’s two principals in their 60s, who at one stage considering selling