Would you choose Santa or the doc for Xmas?

But then I wondered: what could the international medical literature contribute to the Yuletide narrative?

Using the search terms “Santa Claus” and “Title”, I retrieved 40 articles from PubMed. Not bad. The most recently published paper came from a Danish journal called Ugeskrift for Læger (no, I don’t subscribe either). In groundbreaking research, 52 randomly chosen participants were shown a film where a narrator dressed either as Santa Claus or a doctor told an identical story.

The subjects were then interviewed to assess which of the two