Promoting your practice
Gone are the days when advertising medical services was completely taboo. However, there is still a tension between promoting your practice, particularly online, and complying with professional standards.
What is advertising?
Advertising healthcare services is covered under the Health Practitioner Regulation National Law 2009, which has a very broad definition of advertising. It includes all forms of printed and electronic media that promote a health service, and includes any public communication using television, radio, billboards,