Scientist’s cure cancer video a fake

The health hoax has chalked up more than 10 million views

A Canadian scientist’s ‘cure cancer’ video has gone viral, chalking up more than 10 million views, but unsuspecting watchers have found there’s a catch. 

It’s a fake. On purpose.

Jonathan Jarry is a science communicator who focuses on debunking misinformation.

In the video, he sets out to show how easy it is to produce those ubiquitous health hoax videos "rife with inaccuracies and omissions” and grab the attention of the masses.

"My idea was let's see if we can build a sort of a Trojan horse," Mr Jarry told the BBC.

"And make a video that looks on the outside superficially like one of these easily shareable videos."

Complete with claims of an "amazing cancer cure", science-y talk, upbeat music and some clever editing, this video uses all the tricks of the trade for maximum impact.