There is speculation Amazon may be paving the way to offer GP care after it applied to trademark its own Australian telehealth brand called Amazon Care.

Lodged with the Federal Government’s Intellectual Property agency, the application lists a range of goods and services relating to the trademark including video, telephone and email-based consults with “family doctors” and other specialists.

It goes on to mention chronic disease management, skin checks and counselling, as well as an online prescription service.

Liam Harrison, a senior health industry analyst with IBISWorld, said the temporary addition of phone and video consultation items to the MBS in March could be acting as lure for the company.