Most doctors agree with AHPRA that its longstanding ban on patient testimonials in advertising is outdated and should be lifted, according to AusDoc’s poll.

But only a quarter say they plan to use their own patients’ testimonials to advertise their services.

Under the current rules, doctors have to delete any positive comments about their care posted to a practice’s social media accounts because they are deemed testimonials by the regulator.

Health ministers have now declared the rules are unenforceable, with draft laws to end the ban are now before Queensland Parliament. If passed, they will then be adopted nationwide.