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Aussie firm fined $5m for ‘anti-virus’ activewear claims

Lorna Jane hit for misleading advertising that said its clothes could stop coronavirus from spreading
Australian Associated Press
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23 July 2021
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The Federal Court of Australia has fined a chain of activewear $5 million and labelled it “predatory and exploitative” after falsely claimed its clothes could eliminate COVID-19 and stop it spreading.

Lorna Jane claimed its anti-virus activewear had been sprayed with a substance called “LJ Shield” that protected people against pathogens. 

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